Wanting to plant a stake in the ground as the most innovative new dishwasher design on the market and showcase the brand's superiority over top competitor Bosch, Whirlpool CEO and the KitchenAid Majors team challenged us to create a first-of-its-kind video for the brand that proclaimed just that.

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Leaning into a playful head-to-head gameshow theme, detailed efforts went into storyboarding and prop casting to highlight the KitchenAid top features, as well as the design of a true split screen set.  A custom designed graphic package and a unique music selection aided in bringing this video to life. Further, six :15 second head-to-head feature videos were also created for additional "snackable" content across digital and social.

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Earned a 2021 Gold Reggie Award and two 2021 In-House Excellence Awards.

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Role: Art Director  •  Credits: Whirlpool Creative Studios

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